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- Business Administration
- Qualification Awarded
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- Profile of the Program
- Program Outcomes
- Course & Program Outcomes Matrix
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- Program Structure
- Course Structure Diagram with Credits
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COURSE INTRODUCTION AND APPLICATION INFORMATION
dba.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Required | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | Introduction | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 2 | What is Retailing? A General Introduction | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 3 | Strategic Planning in Retailing | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 4 | Types of Retailers, NonTraditional Retailing | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 5 | Customer Buying Behavior, Identifying and Understanding Customers | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 6 | Building and Sustaining Relationships in Retailing | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 7 | Choosing a Store Location, TradingArea Analysis, Site Selection | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 8 | Midterm | |
| 9 | Human Resources Management in Retailing | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 10 | Information Systems and Supply Chain Management | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 11 | Merchandise Management and Pricing Strategy | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 12 | Communication Strategy in Retailing | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 13 | Review of the Semester | Michael Levy and Barton A. Weitz, Retailing Management (8th ed. ), McGrawHill, 2012 |
| 14 | Project Presentations | |
| 15 | Project Presentations | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | .Above stated book chapters and Powerpoint presentations. |
| Suggested Readings/Materials | Barry Berman ve Joel R. Evans, Retail Management: A Strategic Approach Prentice Hall. Patrick M. Dunne ve Robert F. Lusch, Retailing, Thomson.International journals (Journal of Retailing, International Journal of Retail and Distribution Management). |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 4 | 20 |
| Presentation / Jury | ||
| Project | 1 | 20 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 70 | |
| Weighting of End-of-Semester Activities on the Final Grade | 30 | |
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 1 | |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 4 | 2 | |
| Presentation / Jury | |||
| Project | 1 | 18 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 11 | |
| Final Exams | 1 | 24 | |
| Total | 125 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To solve problems, to have analytical and holistic viewpoint and to develop strategic thinking as a principle in the field of business administration | X | ||||
| 2 | To evaluate It is aimed to graduate students whom are able to critique what they have already learn in the field of management, adopting life long learning and continuously developing themselves | X | ||||
| 3 | It is aimed to graduate students whom are able to transfer their academic knowledge to organizational level and capable of expressing themselves regarding organizational problems both oral and written | X | ||||
| 4 | The students are required to understand the concepts and ideas of business in both national and multinational settings and practice cross disciplinary and comparative analysis | X | ||||
| 5 | It is required to know and practice the quality and productivity principles of business life | X | ||||
| 6 | Act and think with an innovative motive and able to apply the academic knowledge gain during new and unconventional occasions | X | ||||
| 7 | Acquiring leadership qualifications and applying them successfully | X | ||||
| 8 | Working efficiently and effectively, learning how to be a team member, taking responsibilities, being open minded, constructive, vulnerable to criticism and having self confidence | X | ||||
| 9 | It is required to know the regional economic aspects and transfer the academic knowledge to real life with both national and international thinking | X | ||||
| 10 | To know and apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation, announcing and practicing | X | ||||
| 11 | Able to use a foreign language as fluent as possible for both chasing the scientific publication and developing proper communication with colleagues from other countries, (“European Language Portfolio Global Scale”, Level B1) | X | ||||
| 12 | Intermediate in both written and spoken of a second foreign language | |||||
| 13 | Able to use computer programs and technology to an adequate level required by business practices. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest